Working alongside MySalesCoach, the Hartree Centre North East Hub to develop an AI-powered coaching and accountability assistant to augment human one-to-one coaching

Challenge

MySalesCoach identified a critical need in sales team development: the ability to provide consistent, high-quality coaching at scale. Traditional sales coaching methods were limited by human coach availability, inconsistent feedback delivery, and the challenge of tracking progress across multiple coaching sessions. They needed a solution that could provide 24/7 coaching support while maintaining the personalised nature of one-on-one coaching interactions.

Approach

Data Scientists from the Hartree Centre North-East Hub worked with MySalesCoach to develop an innovative AI-powered coaching and accountability assistant using advanced language models and a multiagent architecture. The team implemented a sophisticated system using Azure OpenAI models and LangChain, creating specialised agents for different coaching functions. The solution combines real-time conversation analysis with persistent memory systems, allowing for contextually aware coaching interactions. Our development approach focused on creating a modular system with summary, actions, and coaching agents working in concert to provide comprehensive coaching support.

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Benefits

The proof-of-concept MySalesCoach AI Assistant can improve sales coaching delivery by providing instant, data-driven feedback and recommendations. The system maintains detailed session histories and can automatically generate actionable insights, significantly reducing the time coaches spend on administrative tasks. The solution’s ability to learn from past interactions and provide consistent coaching methodology to improve the quality of feedback while scaling coaching capabilities across entire sales teams. The integration of vector-based knowledge retrieval ensures that recommendations are relevant and contextually appropriate.

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"The support has been absolutely invaluable. We have really enjoyed working with the team at the Hartree Centre North East Hub and we hope to be able to work with them again in the future."

"The MySalesCoach AI Assistant has transformed how we approach sales coaching. Our clients now have access to instant, contextual feedback while maintaining the personal touch of one-on-one coaching. The system’s ability to track progress and provide data-driven recommendations has significantly improved our coaching effectiveness and team performance."

- Paul Flemming, MySalesCoach

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Further Information

This work was completed as part of one of our collaborative data projects. The projects are up to 12 weeks in duration and give you access to a wide range of expertise across our team of data scientists and data engineers. We will work alongside your team to scope your data science or engineering project, build a prototype solution, and explore options to deploy it within your organisation. You can learn more about them on our webpage here.

If you would like to learn more about the Hartree Centre North East Hub or our collaborative data projects, please get in touch with us at: hello@hartreenortheast.uk

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